Our Approach to Wealth Management
We’ve put together a multi-disciplinary group of professionals dedicated to growing and protecting your money. From asset protection, retirement and estate planning, we offer a wide variety of services.
Working with JS Financial
Education has always been the cornerstone of JS Financial and Joel’s practice in helping his clients preserve, protect and grow their wealth. The goal of this website is to provide you with our unique knowledge and let you determine if we are the right firm to help you achieve your financial goals.
Perspective on Investing
& Risk
We believe in the theory that you should only take as much risk as necessary to grow your wealth. For most, risk is something that should be avoided. When you work with the right team of advisors, risk can be mitigated without sacrificing returns.
How We Make
Recommendations
Everyone’s financial story is different. What may make sense for your neighbor or your family member, may not make sense for you. When you schedule an appointment with us, we take the time to dig into your past and present financial picture, and hone in on the future of your finances and how we can help you shape your plan into the best possible outcome available.

Joel Barjenbruch
Joel Barjenbruch CFP®, RICP®, CLU®, LACP® is a comprehensive financial planner, owning and operating JS Financial, Inc. with offices in Lincoln & Omaha. Joel and his firm specialize in full scale retirement planning & risk management from a fiduciary perspective, serving the needs of individuals, business owners, and their families.
JS Financial's mission is to preserve, protect and grow the wealth their clients have worked a lifetime to build by designing and implementing focused, custom, financial solutions. Their dedication to best-in-class service is rooted in commitment to putting each of their client’s interests first. They take great pride in building relationships with clients, appreciating them, working together, and delivering an experience that helps clients navigate the full spectrum of their financial goals.
Joel is married to his wife Stacey. Together they have three children, Celia, Warren and Joy. He enjoys spending time with his family, traveling, golfing, and attending Husker athletics. He and his family are members of Southwood Lutheran Church in Lincoln where Joel serves on the Church Council.