Building Financial Futures, Together.
Focused, Custom, Financial STRATEGIES.
Schedule a call with us today!
Retirement isn't what it used to be— longer lifespans, inflation, tax complexity, and market volatility have rewritten the rules.
JS Financial can help you cut through the complexity by giving you a clear, individualized, actionable plan.
What We Do
Financial Strategies For Every Need
JS Financial’s goal is to help preserve, manage, and invest the wealth of our clients by designing and implementing focused, custom, financial strategies. We get to know you on a personal level and tailor a financial plan to your specific needs.
Full-Scale wealth management
Holistic solutions tailored to your individual, long-term financial goals and circumstances.
Retirement
Planning
We create a strategy with the goal of a stable income and lifestyle after leaving the workforce.
Income
Planning
We aim to provide retirees with reliable monthly income streams to meet their needs.
Risk
Management
JS Financial can design a strategy to help address market volatility and seek to grow your wealth.
Guidance You Can Rely On
Joel Barjenbruch CFP®, RICP®, CLU®, ChFC®, LACP is a comprehensive financial planner, owning and operating JS Financial, Inc. with offices in Lincoln & Omaha.
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We have been working with Joel and his team at JS Financial for over 7 years. We met him through a financial planning course he offered and were very impressed, resulting in us selecting him as our Financial Planner! He did an outstanding job of helping us prepare for retirement with the right balance of investment options based on our risk profile and future goals! He and his team are very accessible and responsive! We have been retired for approximately 5 years and are very happy with his guidance and support! We highly recommend Joel and his team!
-Brad U.
This statement is a testimonial by a client of the financial professional as of 08/13/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
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You don't get a steak dinner & sales pitch from JS Financial. You get something much more valuable - the best financial advice & services available. Most importantly, you get trust. Joel & staff care deeply about us as a family. They want us to succeed & feel comfortable. Having seen family members suffer in retirement & old age, I was terrified that too was my future. Today I feel confident because JS Financial is there for us, no matter our questions; no matter how times change. We consider them our financial partners & our beloved friends. How rare is that? Thank you JS Financial. We are blessed to have found you.
-Catherine W.
This statement is a testimonial by a client of the financial professional as of 08/13/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
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After considerable due diligence, Kathi and I moved our investment advisory relationship to Joel and JS Financial after our move back to Nebraska from Oklahoma City. It has proven to be a very wise decision, both in terms of sound financial advice (investments, tax management, insurance, etc.) and exceptional customer service. The investment plan that Joel established for us has provided both good growth opportunities and, so important for us at this stage of life, protection from major downturns. We recommend them very highly!
-Chuck S.
This statement is a testimonial by a client of the financial professional as of 08/14/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
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We have never questioned our decision to join JS Financial. The confidence and security we feel is priceless. We have been very happy to recommend their service to friends. I firmly believe they take their fiduciary responsibilities seriously.
-Jinnohn B
This statement is a testimonial by a client of the financial professional as of 08/13/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
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My husband and I were wanting to find a Financial advisor, and we received an invitation to a course that Joel was offering. We both wanted to meet with Joel again, and have been with him ever since. He is very knowledgeable, capable, and explains information in a way that we know our retirement and investments are in great hands. Joel and his team are always welcoming and ready to help with whatever our needs are. They also go out of their way to show their clients how much they mean to them.
-Deb H.
This statement is a testimonial by a client of the financial professional as of 08/13/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
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-Joel and his team are down to earth and very professional. Generous and kind people. Easy to talk to. Very knowledgeable in the financial realm. We would highly recommend JS Financial for all your future planning. They work hard for you. Thank you, Joel, Stacey, Stephanie, and the whole team!
-Henry W.
This statement is a testimonial by a client of the financial professional as of 08/13/2025. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
Our Process
At JS Financial, we believe pursuing your financial goals should be straightforward yet comprehensive. Our streamlined process is designed to be easy to navigate while ensuring every detail is carefully considered. We start by listening to your needs, then craft a tailored plan that aligns with your aspirations. With clear communication and meticulous attention to detail, we guide you every step of the way, delivering solutions that are both accessible and robust. Trust JS Financial to simplify your financial journey without compromising on thoroughness.
1. Detailed Discovery
Brief introductory meeting. Are our services the right fit for you?
2. Build your Plan
We meet with you to present your tailor-made financial plan after having a discovery session.
3. Implementation
Our operations team puts your plan into action.
4. Partnership Rhythm
As a new client, we’ll monitor your investment strategy and touch base on a regular basis.
We'll help you go from overwhelmed to empowered.
At JS Financial we know you want to be confident with your finances and steward your wealth responsibly. In order to do that, you need a plan. The problem is retirement planning is complex and full of potential pitfalls which might make you feel a little overwhelmed and anxious. But struggle and anxiety don't have to be a part of your story.
We understand how challenging retirement planning can be, especially with today's financial complexities. That's why we're here! JS Financial has been delivering personalized financial planning and confidence since 2010.
So, if you're feeling lost about retirement planning, reaching out to JS Financial is the right choice. Schedule a free call with us so you can stop feeling anxious about retirement and instead feel confident about your financial future.
Here's how it works: 1. Schedule a free consultation. 2. Discuss your unique financial goals. 3. Receive a personalized plan and a new lifelong partner in JS Financial.
Guiding You Through Life's Transitions
Our Core Values...
Our core values are the driving force behind every aspect of our business.
Never Dormant,
Always Moving Forward
When it comes to your financial well-being, we focus on the future, learn from the past, and never settle for “just good enough.” A burning desire for greatness fuels our drive to innovate and improve, pushing us to transform the good into the exceptional.
Be genuinely interested in others
We prioritize family, which includes our clients and team members. We believe in being deeply interested in others, striving to build meaningful relationships, and valuing personal connections above the profits of the firm. People are our true priority. It’s not about us. It’s about you.
Above all, Just Put Good Out In The World
We believe in providing value to our clients, our community, and the world at large. We live by the philosophy that if we care more about what we give, we will never have to worry about what we receive.
Start Planning with JS Financial
Would you go to court without an attorney? Of course not! It's vital to have a pro in your corner. Why then, when it comes to your life's savings, would you choose to develop a strategy by yourself?